Development Analysis
RCA consultants have deep industry knowledge in the development and operations of ski, beach, marina, golf, and surf resort developments that include residential and commercial real estate, branded and boutique hotels, private and semi-private clubs, conference and meeting centers, entertainment, and/or recreational facilities. The RCA Resort and Destination Development Analysis services are designed to provide guidance for developers and investors to optimize the value of their land use opportunities with insightful market, financial, and operational analysis. Services include:
Market Assessments
Analyze potential development sites based on market and development factors such as access, resident and visitor demographics, entitlement environment, local support, and natural resources to ensure the site selection supports the development objectives.
Market Research & Demand Analysis
Conduct proprietary market research and analyze existing market conditions to develop a quantitative model of expected visitation, real estate absorption, and demand for specific development concepts by customer segment.
Competitive Analysis
Review current and pipeline competitors as input to development concepts, pricing, positioning, phasing, customer segmentation, and selection of affiliated brands or partners. RCA has an eye for emerging trends in the competitive landscape.
Program & Amenities
The RCA team brings a wealth of global first-hand experience in all types of amenities and programming that helps clients formulate the optimal physical and soft program for the proposed development.
Feasibility Studies
Analyze the practicality and viability of a proposed development based on solid market research and financial analysis. This study often provides key input for determining development phasing, scope, finish levels, and target markets.
Branding & Positioning
Assist clients in formalizing their brand tenets and relative positioning for the target markets. RCA also manages the process of selecting and managing the creative team to develop the brand identity, messaging, and guidelines.
The RCA Development Analysis services are designed to provide guidance for developers and investors to optimize the value of their land use opportunities with insightful market, financial, and operational analysis. By working with the master plan design planning team as an iterative process, RCA provides consumer and economic insights and recommendations to ensure that the overall master plan development, expansion plan, or repositioning program is formulated to offer market-driven solutions with realistic financial projections. Based on the findings in the market analysis, RCA makes recommendations regarding unit types, geo-demographic target markets, pricing, development phasing, and amenity and programming.