Marketing & Sales
Market Research
The RCA team has conducted numerous consumer surveys and focus group sessions and led the data-driven market research analysis to deliver insightful findings, implications, and recommendations.
Events, Partnerships & Programming
One of our tools for driving revenues is leveraging strategic partners' market reach and engagement with our target audiences. We help to identify these partners, form strategic alliances, and create compelling activations for events and promotions.
Marketing & Sales Plans
RCA works with the onsite team to develop the overall marketing and sales strategies and target customer segmentation. We then identify the specific goals and related tactics and budget items required to meet those goals. Our plans are action-oriented and designed to be a living document, not put on the shelf.
Pricing, Packaging & Revenue Analysis
Using a data-driven approach, we identify trends and key opportunities for revenue enhancements for products, customer segments, and/or seasonality.
Pre-Opening Launch
For new hotel or resort openings, to new product launches; RCA can assist or lead the plans for building market awareness, crafting successful opening events, and managing the PR messaging.
Marketing & Sales Tools
We have worked with a wide variety of marketing and sales tools, from marketing automation, group sales management, web analytics, social monitoring, email marketing, and content management. We can assist in identify the key business requirements and identify a cost-effective and efficient tool set.